Monday Feb 12, 2024

44: Building an ads business around faith with Pray.com's Steve Gatena

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Steve Gatena and his co-founders have built Pray.com into one of the biggest platforms for and prayer and the #1 App for Daily Prayer and Bedtime Bible Stories. They’re now expanding on their mission through the use of ads – a unique experience that pairs religion with advertising. Steve opens up about why he started Pray.com, challenges as they’ve grown (surprisingly similar to mobile apps of all categories), and why ads if done right are a natural fit for religious content and communities. 

Website and app: https://www.pray.com/

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