EP13: Eric Franchi, GP of AperiamVentures, on selling his business for $180M to a public company, Why there’s a massive opportunity investing in ad/martechs, and his take on Musk vs. Zuckerberg

This week James and Daniel talk to Eric Franchi

Eric Franchi is the General Partner at AperiamVentures, an early-stage venture capital firm focused on transformative ad tech and mar tech companies. AperiamVentures is an investor in Market as well as companies including tvScientific, Iris.tv, ID5, Rembrand, and Kevel (listen to James’ interview with Kevel’s CEO).

Prior to founding AperiamVentures, Eric founded Undertone, which was a leading digital ad network and tech company. Eric built that business to over $100M in revenue before being acquired by publicly traded Perion Network. 

Eric is also co-host of the Marketecture podcast, which covers the latest developments in ad tech and marketing.

 

You can find Eric @ericfranchi and on LinkedIn

Website: https://www.aperiam.vc/

 

Link to Marc Andreesen's take on the Elon Musk vs. Mark Zuckerberg fight: https://www.thefp.com/p/marc-andreessen-musk-zuckerberg-cage-fight