14: The how to save X (aka Twitter) episode - James, Daniel and guest co-host James Avery (CEO of Kevel) on how to drive more revenue, rebuild trust, use payments as a lever, and combat Meta.

James and Daniel welcome back James Avery, CEO of Kevel, for a special episode where they discuss all things Twitter (renamed X after recording) in response to the following Tweet from Elon Musk:

“We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.”

The guys discuss actions that Twitter can take to improve the current situation including:

• Using payments as a lever to attract and retain advertisers
• Rebuilding trust with advertisers and partners
• Eliminating restrictions on accessing the API 
• Leaning into integrations with Shopify
• How to combat Meta's aggressive push with Threads