Friday May 05, 2023
EP2 – Are the rich getting richer in ad tech? Amazon and Pinterest team up, Facebook forces checkout, and more big tech partnerships.
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Links to articles and topics discussed:
- Facebook checkout: https://techcrunch.com/2023/04/27/instagram-facebook-force-checkout-experience-shops-soon/
- Snapchat and myAI ads? https://adage.com/article/special-report-newfronts/snaps-my-ai-chatbot-opens-advertisers-search-ad-format/2491951
- Amazon + Pinterest partnership: https://techcrunch.com/2023/04/27/pinterest-announces-multi-year-ads-partnership-with-amazon/
- Roku + Instacart: https://www.businesswire.com/news/home/20230426005702/en/Roku-and-Instacart-Announce-Partnership-to-Pair-TV-Streaming-and-Online-Grocery-Delivery-for-Marketers
- Trade Desk + Attain: https://www.businessinsider.com/the-trade-desk-strikes-deal-with-measurement-firm-attain-2023-5
- Connor McKenna at Luma Partners: https://www.linkedin.com/posts/conor-mckenna-7a079125_adtech-commercemedia-activity-7059294916895494144-i3iV
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