Monday Apr 29, 2024

Selling Undertone, setting up a family office, and reinventing retail ads with M3’s Michael Cassidy

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Michael Cassidy is an entrepreneur who has started and exited multiple companies, including founding and serving as Undertone CEO for 14 years (acquired by Perion). Hear his journey from the early 2000’s of tech (the wild west!), to exiting, then creating a family office (August Spark) to make direct investments, including purchasing BVA, the largest Shopify Plus agency in the US (acquired by Accenture). Michael talks about his 3rd act, M3 (Make Merchants Money), where he’s helping retailers unlock new revenue streams while creating impactful opportunities for brands to reach audiences when they're most open to new ideas.


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