Taking Inventory

25: Meta’s Sr. Global Marketing Director, Jackie Pimentel, tells us about the lead up to launching Threads, why creator authenticity is the key to success, when to start monetizing, and so much more.

This week's guest: Jackie Pimentel
As Sr. Global Marketing Director, Jackie Pimentel oversees Creators, Reels, and Threads, with over 15 years of experience leading product marketing, monetization, and business operations teams at Meta as well as Pinterest. She is a strong advocate for the creator economy with deep expertise in reaching digital creators. Jackie is also a seasoned investor with a focus on e-commerce enablement companies such as CaaStle, Drata, Cents, Odeko, Bolt, and others.
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Where to find Jackie:
Threads: @jaxpim
LinkedIn: https://www.linkedin.com/in/jackie-pim/
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Where to find James and Daniel:
LinkedIn:
James: https://www.linkedin.com/in/jamesborow/
Daniel: https://www.linkedin.com/in/danieldruger/
Twitter: 
James: https://twitter.com/jamesborow
Daniel: https://twitter.com/ddruger
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Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter!
Subscribe to our newsletter: https://www.takinginventorypod.com/ 

24: An interview with @AdTechGod, the anonymous account that’s taking ad tech and marketing by storm. Listen as we get into the origin of the account, its purpose, and its prophecies.

Where to find @AdTechGod:
Twitter: https://twitter.com/adtechgod
LinkedIn: https://www.linkedin.com/company/adte...
Join the AdTechGod Slack community: https://join.slack.com/t/adtechgodcom...
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Where to James and Daniel:
LinkedIn:
James: https://www.linkedin.com/in/jamesborow/
Daniel: https://www.linkedin.com/in/danieldru...
Twitter:
James: https://twitter.com/jamesborow
Daniel: https://twitter.com/ddruger
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Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn (https://www.linkedin.com/company/taki...) and Twitter (https://twitter.com/takinginvpod)!

23: From Pencils to Pixels: Transitioning TV measurement to a CTV led world as linear continues to fade, with Matan Bik, Nielsen’s SVP Strategy of TV & Digital

This week's guest: Matan Bik
Matan has spent his career helping advertisers, publishers and platforms make better use of data to power their marketing businesses. He started his career in the early days of ad tech at eXelate where he expanded their 3rd party data marketplace into one of the industry’s leading data management platforms. Helping to position the company for an acquisition by Nielsen, Matan then went on to be an integral part in Nielsen’s digital transformation where he helped the company bridge the gap between TV and digital to productize and commercialize flagship cross channel products across planning, optimization and currency measurement. Today he is the SVP of Strategy and Business Development across TV & Digital where he is working with some of the largest sell and buy side global enterprises to help them maximize their ROI through data and technology. 
 
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Where to find Matan Bik:
LinkedIn: https://www.linkedin.com/in/matanbik/
Nielsen: https://www.nielsen.com/
—
Where to find James and Daniel:
LinkedIn:
James: https://www.linkedin.com/in/jamesborow/
Daniel: https://www.linkedin.com/in/danieldruger/
Twitter: 
James: https://twitter.com/jamesborow
Daniel: https://twitter.com/ddruger

22: Peter Hamilton, Sr. Director of Ad Innovation at Roku on what CTV can learn from mobile, Roku as the OS and what that means for advertisers, streaming as a performance channel, and more

This week's guest: Peter Hamilton
Peter Hamilton is the Senior Director of ad innovation at Roku. He was previously the CEO of TUNE, a global Mobile Measurement Partner that was a leader in performance and measurement across ad platforms including Facebook, Google, and many others. He has spent nearly 20 years in digital marketing and adtech. He is a Techstars mentor as well as an investor, advisor, and board member of numerous companies. 
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Where to find Peter Hamilton:
Twitter: https://twitter.com/PeterHamilton
LinkedIn: https://www.linkedin.com/in/peterryanhamilton/
Peter’s NFT Museum: https://www.seattlenftmuseum.com/
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Where to find James and Daniel:
LinkedIn:
James: https://www.linkedin.com/in/jamesborow/
Daniel: https://www.linkedin.com/in/danieldruger/
Twitter: 
James: https://twitter.com/jamesborow
Daniel: https://twitter.com/ddruger

21: Marketing Cannabis and other regulated products, how to advertise without Meta and Google, the future of cannabis holding companies, and more with Alex Becker, co-founder and CMO of Amuse

This week's guest: Alex Becker
Alex Becker is the CMO and co-founder of Amuse, a cannabis delivery company that has raised over $60 million. Before Amuse, Alex founded the internet marketing company Highly Relevant and sold it to Wpromote. He was also the VP of Ecommerce and Product at the fashion brand Reformation and prior to that Alex served as the Head of Customer Acquisition & Retention at Atom Tickets. He also advises a bunch of great marketing related businesses, including Attentive, the comprehensive text message solution with over $800 million in funding to date.
 
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Where to find Alex Becker and Amuse
LinkedIn: https://www.linkedin.com/in/alexybecker
LinkedIn: https://www.linkedin.com/company/amusenow
Website: https://www.amuse.com/
 
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Where to find James and Daniel:
LinkedIn:James: https://www.linkedin.com/in/jamesborow/
Daniel: https://www.linkedin.com/in/danieldruger/
Twitter: James: https://twitter.com/jamesborow
Daniel: https://twitter.com/ddruger

20: Alex Reynolds, CEO and Co-founder of Vendelux, on the role of events for stronger business results, how measuring event ROI is not only possible but essential, and ways AI will be incorporated

This week's guest: Alex Reynolds
Alex Reynolds is the Co-founder and CEO of Vendelux, an AI-powered event intelligence platform trusted by event marketers and organizers from companies like Okta, Publicis,Paypal, and more. They help businesses discover the right B2B events, generate more leads, and measure ROI. Prior to founding Vendelux, Alex was the General Manager of Platform Solutions at Shutterstock overseeing a 75 person global team that generated over $30M in ARR and managed partnerships with more than 20K companies.
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Where to find Alex Reynolds:
LinkedIn: https://www.linkedin.com/in/alexreynolds1/
Website: https://vendelux.com/
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Where to find James and Daniel:
LinkedIn:James: https://www.linkedin.com/in/jamesborow/
Daniel: https://www.linkedin.com/in/danieldruger/
Twitter: James: https://twitter.com/jamesborow
Daniel: https://twitter.com/ddruger
 

19: Pt 2 of the Creators Strike Back series: Grant Cohen, co-founder of Fan Controlled Sports on the business of sports 2.0, the new role of athletes as creators, TikTok-ification of sports, and more

This week's guest: Grant Cohen
Grant is the Co-founder and Chief growth officer of Fan Controlled Sports and Entertainment, which runs Fan Controlled Football, and the recently announced Fan Controlled Hoops league. They tout team owners that include Quavo, Richard Sherman and Marshawn Lynch and former NFL players Johnny Manziel and Josh Gordon taking the field. Previously Grant was the global head of endemic media at Roku, a $700M business and before that he was the GM at Kochava, a leading mobile measurement company.
 
Fan Controlled Football: https://www.fcf.io/
Fan Controlled Hoops: https://fchoops.io/ 
Twitter: https://twitter.com/g4cohen 
LinkedIn: https://www.linkedin.com/in/grantcohen1/ 

18: Eric Seufert on the commerce platform revolution, reverberating effects of Apple’s changing policies, and global data regulation

This week's guest: Eric Seufert
Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017. Following the acquisition Eric launched Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem. Eric also runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric has been featured and quoted in The Information, Business Insider, The Wall Street Journal, The New York Times, and more.
 
Twitter: https://twitter.com/eric_seufert
MobileDevMemo: https://mobiledevmemo.com/
 
Links:
The profound, unintended consequence of ATT: content fortresses
Eric’s Book Freemium Economics: https://www.amazon.com/Freemium-Economics-Leveraging-Analytics-Segmentation/dp/0124166903
Theseus Growth, open-source cohort analysis and general marketing performance analysis: https://github.com/ESeufert/theseus_growth

17: Part 1 of the Creators Strike Back series: Anthony Vennare, founder and CEO of Fitt Insider, on building a media business without paid media or the walled gardens, responsible data usage, and more

This week's guest: Anthony Vennare
Anthony Vennare, founder and CEO of Fitt Insider, the must-read newsletter that comes out every Tuesday and breaks down the most important developments impacting the business of fitness and wellness. Since founding Fitt Insider, Anthony and his brother and co-founder Joe, have expanded the business to include the Fitt Insider podcast, industry jobs board, and Fitt capital where they invest and advise health and wellness companies.
 
LinkedIn: https://www.linkedin.com/in/vennare 
Fitt Insider Newsletter: https://insider.fitt.co/newsletter/
Fitt Capital: https://capital.fitt.co/

16: Evan Prodromou, co-author of ActivityPub breaks down decentralized social networks and the Fediverse, how this affects monetization for walled gardens, and why users need data portability

This week's guest: Evan Prodromou
Evan is one of the co-editors of ActivityPub and has spent more than 15 years working on distributed social network protocols. He ran an open-source social project called StatusNet, formerly chaired the W3C working group on Social Web standards, and is now the Director of Open Technology at Open Earth, where he builds digital architecture to scale climate action.
 
Fediverse account: https://cosocial.ca/@evan
ActivityPub: https://activitypub.rocks/
Twitter: https://twitter.com/evanpro
LinkedIn: https://www.linkedin.com/in/evanprodromou/ 
OpenEarth Foundation: https://www.openearth.org/about

15: Conor McKenna, Partner at LUMA Partners on how LUMA’s narrow focus has created outsized value, the corp dev and product team relationship, and threats to incumbents with the shift in data

Conor McKenna is a partner at LUMA Partners, the leading investment bank focused on digital media and marketing. They’ve led some of the most notable M&A transactions in the space. They’re also famous for their LUMAscapes, which everyone from executives to students use to understand digital media and marketing ecosystems. At LUMA, Conor works across a range of focus areas including Ad Tech, CTV, and emerging trends in Commerce Media and Digital Audio.
You can find Conor at:
Twitter: @conorjmckenna
LinkedIn: https://www.linkedin.com/in/conor-mckenna-7a079125/
LUMA Partners: https://lumapartners.com/ 
LUMA’s 2023 State of Digital: https://lumapartners.com/presentations/state-of-digital-2023/ 
Use Bitcoin Video: https://lumapartners.com/funny-business/use-bitcoin/ 

14: The how to save X (aka Twitter) episode - James, Daniel and guest co-host James Avery (CEO of Kevel) on how to drive more revenue, rebuild trust, use payments as a lever, and combat Meta.

James and Daniel welcome back James Avery, CEO of Kevel, for a special episode where they discuss all things Twitter (renamed X after recording) in response to the following Tweet from Elon Musk:
“We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.”
The guys discuss actions that Twitter can take to improve the current situation including:
Using payments as a lever to attract and retain advertisers
Rebuilding trust with advertisers and partners
Eliminating restrictions on accessing the API 
Leaning into integrations with Shopify
How to combat Meta's aggressive push with Threads

EP13: Eric Franchi, GP of AperiamVentures, on selling his business for $180M to a public company, Why there’s a massive opportunity investing in ad/martechs, and his take on Musk vs. Zuckerberg

This week James and Daniel talk to Eric Franchi
Eric Franchi is the General Partner at AperiamVentures, an early-stage venture capital firm focused on transformative ad tech and mar tech companies. AperiamVentures is an investor in Market as well as companies including tvScientific, Iris.tv, ID5, Rembrand, and Kevel (listen to James’ interview with Kevel’s CEO).
Prior to founding AperiamVentures, Eric founded Undertone, which was a leading digital ad network and tech company. Eric built that business to over $100M in revenue before being acquired by publicly traded Perion Network. 
Eric is also co-host of the Marketecture podcast, which covers the latest developments in ad tech and marketing.
 
You can find Eric @ericfranchi and on LinkedIn
Website: https://www.aperiam.vc/
 
Link to Marc Andreesen's take on the Elon Musk vs. Mark Zuckerberg fight: https://www.thefp.com/p/marc-andreessen-musk-zuckerberg-cage-fight

EP12 (GUEST) – This week James Avery, the founder and CEO of Kevel, talks about writing books, building APIs to power a new generation of walled gardens

EP12: James Avery, the founder and CEO of Kevel, talks about writing books, building APIs to power a new generation of walled gardens, and why over time retail media is going to get a lot easier to buy.James Avery is the Founder and CEO of Kevel, which offers a set of APIs for retailers, publishers and apps to build and launch their own custom ad platforms. As CEO, he has helped launch over 100 ad platforms using the Kevel APIs, helping businesses of all sizes drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook.
You can find James on Twitter and Threads @averyj and Linkedin

EP11 (GUEST) – Jenna Menking & Erin Kemp, the founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how...

This week's guests: Jenna Menking & Erin KempThe founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how selling their first business to IPG led to their next startup idea.
You can find Jenna Menking & Erin Kemp Website: https://www.crosswalknyc.com/

EP10 (GUEST) – Jon Morgenstern, EVP Head of Investment at VaynerMedia, Why agencies have more opportunity than ever, Netflix’s disappointing ads decision, How creators will win in the next 5 years

This week's guest: Jon Morgenstern
Jon Morgenstern is the EVP, Head of Investment at VaynerMedia, the global creative and media agency founded by Gary Vaynerchuk. In his role, Jon oversees the media buying practice globally and works with some of the world’s biggest brands. Jon joined VaynerMedia in 2015 after four years at SocialCode, one of Facebook’s earliest Marketing Partners. Jon is also a strategic advisor for Vayner3 and VeeFriends and is a marketing and digital media thought leader. 
You can find Jon on Twitter @_jonnymo_ and LinkedIn

EP9 (GUEST) – Kenan Saleh, GM of Lyft Media, on growing his startup from just 1 customer, why the future of commerce media is bright, and building a new revenue stream within a complex organization

This week's guest: Kenan Saleh
Kenan Saleh is the General Manager at Lyft Media where he leads the team focused on building Lyft’s transportation advertising products. Kenan joined Lyft in 2019 through the acquisition of Halo, a transportation ad network, which he co-founded while still in college. Since joining the company he’s grown the advertising business from $0 to more than $10M in revenue. In addition to Lyft, Kenan was named to the Forbes 30 under 30 and is an active investor and advisor. 
You can find Kenan on Twitter @kenanhsaleh and LinkedIn

EP8 – Dictators, Democracies, and Anarchists, oh my! The ins and outs of Mark Zuckerberg’s AI future, EU regulation, and the Reddit mob.

Like and Subscribe to the podcast!
Visit us at www.withmarket.com
Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger
 
Links to articles and topics discussed:
Zuckerberg talks about his AI vision with Lex Friedman: https://www.vice.com/en/article/jg55j7/zuckerbergs-vision-for-ai-a-bot-that-makes-ads-and-helps-you-say-happy-birthday-to-your-friends
Mob rule; Reddit goes dark: https://techcrunch.com/2023/06/14/hundreds-of-subreddits-plan-to-go-dark-indefinitely-after-reddit-ceos-internal-memo/
EU regulates AI: https://www.nytimes.com/2023/06/14/technology/europe-ai-regulation.html
EU calls for a Google ads breakup: https://www.bloomberg.com/news/articles/2023-06-14/google-hit-with-eu-charge-sheet-over-ad-tech-dominance#xj4y7vzkg
Montana holds strong on their TikTok ban: https://www.foxnews.com/media/montana-attorney-general-stands-tiktok-ban-despite-lawsuits-spying-tool-chinese-communist-party

EP7 – Apple reshapes the ads industry again, The Trade Desk makes a walled garden-esque announcement, shifting power dynamics between platforms and their communities

Like and Subscribe to the podcast!
Visit us at www.withmarket.com
Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger
 
Links to articles and topics discussed:
Apple breaks advertising with more privacy announcements from WWDC
Link tracking protection: https://9to5mac.com/2023/06/08/ios-17-link-tracking-protection/
Privacy manifest: https://developer.apple.com/news/?id=av1nevon
Twitch announces then backtracks plans for a revenue change for its creators: https://techcrunch.com/2023/06/07/twitch-backtracks-on-changes-to-branded-content-rules-after-streamer-backlash/
The Trade Desk becoming the new walled garden? https://www.adexchanger.com/online-advertising/the-trade-desks-kokai-upgrade-takes-inspiration-from-the-walled-gardens-it-reviles/
Reddit upsets its community of developers and puts some out of business: https://arstechnica.com/gadgets/2023/06/reddit-insists-on-being-fairly-paid-amid-api-price-protest-plans-layoffs 

EP6 (GUEST) – Founder of AI Whiteboard and Retina AI, Emad Hasan, shares what CEOs need to know about AI, predicts what search ads may look like in the future, and the top 3 trends in AI

This week's guest: Emad Hasan
Emad Hasan is one of the most respected thinkers when it comes to AI and marketing. He is the founder of the AI Whiteboard newsletter and the Co-founder of Retina AI. Retina AI was one of the first companies to use Machine Learning to do predictive customer lifetime value (CLV), working with customers including Nestle, Capital One, Madison Reed, Backcountry.com, Brickell, and many others. Prior to founding Retina and AI Whiteboard, Emad was the Head of Business Marketing Operations & Analytics at Facebook and has also held roles at PayPal, Booz Allen Hamilton, and Boeing.
 
You can find Emad on Twitter @emadtastic and LinkedIn
Check out Emad’s newsletter AI Whiteboard: https://www.ehasan.com/
 
News Roundup:
Twitter partners with adtech firm Inmobi to test outsources monetization: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/
GoPuff launches its first non-endemic ads: https://www.modernretail.co/marketing/gopuff-adds-non-endemic-advertising-capabilities/
The Trade Desk takes aim at walled gardens with new campaign: https://www.marketing-interactive.com/tech-firm-the-trade-desk-launches-ad-campaign-to-rally-advertisers-to-improve-the-internet
Omnicom’s John Wren speaks openly about AI and its impact: https://www.mediapost.com/publications/article/385746/omnicoms-wren-likens-ai-to-war-discloses-betas.html
Interview with Emad (13:20):
Journey from aerospace to AI Whiteboard? (14:20)
How are business leaders approaching AI for their businesses? (18:48)
Media buying and creative may be getting automated away (21:50)
Is transparency with AI models important or is performance what matters? (25:00)
Prediction for a new search ad model (28:32)
Emad’s experience using AI to take a project from 4-weeks to 90 minutes (30:44)
The role of marketing co-pilots (32:14)
Emad’s top 3 AI trends that get him excited? (37:02)
What AI resources and tools is Emad using? (42:28)

EP5 (GUEST) – Twitter’s former Global Head of Partnerships, Greg Lieber, breaks down the evolving ad tech partner ecosystem and talks about areas of opportunity

Like and Subscribe to the podcast!
Visit us at www.withmarket.com
Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger
 
This week's guest: Greg Lieber
Greg is an experienced Business Development, Partnerships, and Product leader with over 15 years of experience in ad tech. Greg, along with James Borow, co-founded SHIFT, one of the earliest and largest ads API partners to Facebook, Twitter, Pinterest, and LinkedIn. Following SHIFT’s acquisition in 2015, Greg joined VaynerMedia where he lead partnerships, was an early employee at VidMob leading partnerships, and most recently was the Global Head of Partnerships at Twitter.
You can find Greg on Twitter @greglieber and LinkedIn
News Roundup:
Google Marketing Live 2023: https://www.googlemarketinglive.com/ 
https://support.google.com/google-ads/answer/13579260
Meta’s Shop mandate poses a challenge for brands: https://www.adweek.com/programmatic/metas-in-app-purchase-push-poses-operational-issues-for-marketers/ 
AI podcast ads that sound like real people: https://techcrunch.com/2023/05/23/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people/
Interview with Greg:
What’s in store for AI and creative? (11:36)
How does the value of agencies change as a result of AI + creative? (14:40)
New era of partners in the new environment (16:47)
POV from Greg and Daniel leading platform partnerships (20:32)
Companies doing innovative work that brands should know (24:36)
Predicting ad tech in 5 years (26:48)
What macro areas is Greg excited about? (28:34)

EP4 – What you need to know from LUMA’s Digital Media Summit, AI is everywhere in marketing, supply constrained platforms race for 1st party data to build an ads business

Like and Subscribe to the podcast!
Visit us at www.withmarket.com
Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger
 
Links to articles and topics discussed:
LUMA’s Digital Media Summit: https://www.dmsbyluma.com/dmseast
Google, Meta, and Amazon’s next frontier: AI-generated ads:  https://www.theverge.com/2023/5/18/23728256/google-ai-generate-content-advertisers-palm-2
Google – 100 things we announced at I/O 2023: https://blog.google/technology/developers/google-io-2023-100-announcements/ 
Delta offers free wi-fi: https://www.travelpulse.com/News/Airlines-Airports/Delta-Air-Lines-Rolls-Out-Free-Wi-Fi-on-Domestic-Mainline-Flights 
Telly: https://techcrunch.com/2023/05/16/telly-free-smart-tv-privacy-policy
Best Buy Audience: https://www.bestbuyads.com/audience/ 
Kroger Precision Marketing: https://www.8451.com/solutions/kroger-precision-marketing 

EP3 (GUEST) – Snap’s Former Head of Measurement, Andrew Covato, explains how the advertising industry can turn dumb measurement into smart measurement

Like and Subscribe to the podcast!
Visit us at www.withmarket.com
Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger
 
This week's guest: Andrew Covato
Andrew has over fifteen years of ad and growth experience at eBay, Google, Meta, Netflix, and most recently led global Measurement and Insights at Snap. During his career, Andrew has been a leader in building first- and third-party measurement systems for ad platforms and has designed media buying and optimization systems that have managed over $1B in annual spend. Andrew also invests, consults, and advises adtech companies and has sat on numerous industry boards & working groups.
You can find Andrew on LinkedIn: https://www.linkedin.com/in/andrewcovato/
What does measurement mean at different companies? (1:23)
The measurement lead up to where we are today (4:56)
Old school measurement vs. New school measurement (7:13)
Who gets to win? (10:25)
This requires changes to how advertisers invest in marketing (13:38)
All marketing is performance marketing (17:34)
What is a data clean room and why do they matter? (21:10)
Moving towards contextual advertising (25:17)
Ending the digital marketing surveillance state (27:29)
What does this mean for advertisers, platforms, and adtech? (30:50)
Predicting ad tech in 5 years (32:44)

EP2 – Are the rich getting richer in ad tech? Amazon and Pinterest team up, Facebook forces checkout, and more big tech partnerships.

Visit us at www.withmarket.com
Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger
 
Links to articles and topics discussed:
Facebook checkout: https://techcrunch.com/2023/04/27/instagram-facebook-force-checkout-experience-shops-soon/
Snapchat and myAI ads? https://adage.com/article/special-report-newfronts/snaps-my-ai-chatbot-opens-advertisers-search-ad-format/2491951
Amazon + Pinterest partnership: https://techcrunch.com/2023/04/27/pinterest-announces-multi-year-ads-partnership-with-amazon/
Roku + Instacart: https://www.businesswire.com/news/home/20230426005702/en/Roku-and-Instacart-Announce-Partnership-to-Pair-TV-Streaming-and-Online-Grocery-Delivery-for-Marketers
Trade Desk + Attain: https://www.businessinsider.com/the-trade-desk-strikes-deal-with-measurement-firm-attain-2023-5
Connor McKenna at Luma Partners: https://www.linkedin.com/posts/conor-mckenna-7a079125_adtech-commercemedia-activity-7059294916895494144-i3iV

EP1 – AI + ads, Slinging content to LLMs, Economically rational advertisers, The Elon ad tax, Kroger and Disney? and is Amazon eating the RMNs.

Visit us at www.withmarket.com
Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger
 
Links to articles and topics discussed:
AI + ads: https://arstechnica-com.cdn.ampproject.org/c/s/arstechnica.com/information-technology/2023/04/[…]rative-ai-to-create-sophisticated-ad-campaigns/amp/
Slinging content to LLMs: https://arstechnica.com/information-technology/2023/04/reddit-will-start-charging-ai-models-learning-from-its-extremely-human-archives/
Economically rational advertisers: https://www.modernretail.co/marketing/all-my-eggs-in-the-facebook-basket-true-classic-ceo-ryan-bartlett-on-growing-a-dtc-brand-on-paid-social/
The Elon ad tax: https://gizmodo.com/elon-musk-twitter-blue-advertisers-required-1850361922
Kroger and Disney?: https://www.supermarketnews.com/technology/kroger-and-disney-come-together-appease-advertisers
Amazon eating the RMNs.